As important as it is, and as valuable as it can be during a "normal year," open enrollment can find most employees confused and disengaged. As part of the "new normal," your messages will have to strike the right tone as employers share critical information about employee benefits without creating additional fear and anxiety amongst an already tense employee population that is returning to the office.
An open-enrollment microsite is a critical tool for managing this critically essential but time-consuming administrative task. Whatever the size of your business, an OE microsite improves your organization's benefits enrollment experience.
When used effectively, OE microsites can enhance the enrollment experience by meeting employees where they are and giving them easy access to essential benefits information. More cost-effective and flexible than traditional print and mail communications, adding a microsite to open enrollment reduces the costs of printing and postage.
More than 76% of small businesses are relying more on digital tools during COVID, according to data from the Connected Commerce Council. This non-profit organization promotes small businesses' access to digital technologies and tools.
Although up to five generations represent today's modern workplace, most employees say they prefer digital benefits communications. And just as important, approximately 91% of employees surveyed trust the information online. In today's modern workplace, if you're not offering a digital benefits communication option, you do not engage most of your workforce.
Microsites are narrowly focused and easy to navigate, often containing a limited number of pages that can provide lots of trackable data. The hyper-targeted nature of microsites enables HR managers to engage employees and leave an enjoyable impression beyond open enrollment. They are ideal when defining an employee value proposition, communicating organizational change, recruitment, and onboarding new hires.
Inovare offers an affordable, easy to deploy microsite solution that is ideal for both companies and organizations. It includes branding, responsive design programming, hosting for up to 25 PDFs, a year of content changes, and launched in 3-5 weeks from project kick-off.
Our microsites can also be equipped with an optional benefits presentation and subject-specific educational videos.
To educate employees about the numerous changes associated with COVID-19, consider an OE microsite a critical tool in your open enrollment strategy.