As the effects of the pandemic on the U.S. job market unfold, the damage looks likely to be much more profound and longer-lasting than seemed possible even a week ago. Fear is and will continue to be the prevailing mood of the day as an anxious employee population voices concerns about their personal health as they return to work.
More than ever before, you'll need a strong communication plan when talking to your workforce. After all, this is no simple email about a flu shot campaign.
And most likely, you’ll do it all with little or no communications budget. That’s right. And why? Understandably, businesses will choose to cut budgets by slashing or even eliminating this year's funds for employee communications.
And this will be done at a time when engaging employees is more critical than ever. As important as it is, and as valuable as it can be, open enrollment can often find most employees confused and disengaged. Your messages will have to strike the right tone as you share critical information without creating additional fear and anxiety amongst an already tense employee population.
During this challenging time, consider a strong employee engagement strategy as a cost-effective part of your open enrollment communications. Inovare can help.