Who doesn’t love a good story? It’s at the heart of who we are. Evolutionary Psychologist Robin Dunbar discovered that over 65% of our conversations consist of stories. Stories about our lives. Stories about our friends. Stories about our families and experiences. When we want to share valuable information, we tell it in a story. And because telling a good story can sometimes become a lengthy one, well… snore.
A 2019 Pew Research study shared that consumers prefer watching a 2-minute video rather than reading a 2,000-word document. And it’s no small secret that more than 64% of them say that video is more engaging. Viewers of video retain as much as 95% of a message compared to 10% when reading it in text. And, viewers of video will also retain a single minute of video for up to three days. Why? Video is exceptionally visual and auditory… especially in storytelling… and makes it much easier to remember than text.
What does this mean for you?
Inovare knows that compelling storytelling is an essential part of your employee engagement. And more importantly, we know how to tell a story that gets attention, drives action, and avoids the snore.
Call on us to help with:
• Defining your employee value proposition
• Communicating organizational change
• Announcing open enrollment and introducing new benefit programs
• Recruiting and onboarding new hires
• Training and developing employees
• Introducing and reinforcing safety requirements