Baby Boomers are retiring at an alarming rate – a whopping 10,000 a day until 2030, according to the Pew Research Center. And as boomers exit the workforce, the next and more importantly, largest generation, 76.6 million to be exact, will arrive. They’re here and are the young professionals of today. That’s a big deal for employers — at least it should be — and here’s why.
As the first generation of true digital warriors, millennials have grown up with smartphones, tablets, social media, and video. They’re overwhelmingly digital-first. In fact, for this generation, mobile is their platform, and video is their currency of choice. That too, is a big deal for employers – and here’s why.
Viewers retain as much as 95% of a message when delivered by video compared to 10% when reading it in text. And, viewers will keep a single minute of video for up to three days. Why? Video is exceptionally visual and auditory, making it easier to remember than text.
As employers begin turning to mobile for employee engagement, video is the primary engine that will drive their message.
Search engines love video, and approximately 92 percent of people who watch videos on mobile devices, share them with others. And according to one study, video is shared 1,200 percent more than text and links combined.
During this challenging time, consider video as a cost-effective part of your open enrollment strategy. Use video to explain the how and the why around COVID 19. It’s the one medium that offers the authenticity employees crave and creates an emotional connection that helps you better explain the tough choices ahead.